Mkhoj InMobi mobile advertisement platform

Mkhoj InMobi mobile advertisement platform

Relevant information of India based mobile advertising network InMobi.

InMobi mobile advertisement platform
Formerly known as Mkhoj, InMobi is a blind type of extensive mobile advertising platform with whom any mobile publisher and advertiser can enroll with as long as the advertisements are not adult in nature. Relevant information about Mkhoj | InMobi is as follows

Established in 2007 as Mkhoj (now InMobi), it is headquartered in Bangalore (Bengaluru), India. It has other offices set up in Mumbai (India), Palo Alto (CA-USA) and Singapore for various commercial reasons. With around 70 staff InMobi is generally considered as the second best mobile advertisement network. Ad requests produced by InMobi stood at more than 4 billion per month in year 2009. Geographical publishing of InMobi advertising platform is very diverse with most publishing taking place in South and South East Asia. Adult ads are not allowed with InMobi and neither are adult portals accepted among its publisher listings.

Being highly competitive InMobi provides the level best industry revenue sharing model with 60 percent of the generated revenue being forwarded to the publisher. Other flexibility is the option to have publishers money transferred in his bank account, thus not requiring the hassle of depositing or collecting exchequer. Branded advertisers with InMobi include Reebok, Honda Motors, Yamaha, Nokia, Samsung, Sony Ericsson etc. InMobi also allows for application embedded advertising, recently enlisting Ebuddy as its advertisement publisher. The only drawback with InMobi is that no advertisements show up if the mobile browser in use is not a generic one i.e if one is using NetFront or Opera on their mobile phones then its highly unlikely that an advertisement will show up thus causing potential loss for the publisher if there is high amount of mobile traffic from Android or any other advanced smart phone, otherwise InMobi is a great alternative for Admob

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Relevant information of India based mobile advertising network InMobi.

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