Mobile advertising fraudulent click problems

Mobile advertising fraudulent click problems

Mobile advertising fraudulent click reasons, problems and solutions with advertisement networks.

Right from the heydays of search engine marketing a innovative and very successful campaign called CPC i.e cost per click was set up for advertising networks for actual advertisers this model was also termed as Pay per click. This model was first implemented by Goto.com which was later acquired by internet giant and also pioneer of sorts YAHOO. The success of this advertising model led to setting up of many other advertising networks following the same advertising system in principle. When Google ventured into this with Adsense it became a very serious business model.

Fraudulent Advertisement Clicking
Slowly but steadily fraudulent advertisement clicks increased in direct proportion to the success of the CPC model. The absence of fraudulent click detector further complicated the matter. Later many tools / systems / methods were developed to detect such a fraudulent act. Cookies, IP Address, and Geolocation data are all some of the primary components that are still used by ad networks to identify individual user requests (ad clicks). This data is compiled and used to help verify if ad clicks come from a single individual as against thousands of individuals. For example, in classic CPC (cost per click) / PPC (pay per click) ads, if a campaign received thousands of clicks on a particular day, and all those clicks came from a common IP Address and / or cookie ID, it would be very strong evidence that the clicks were fraudulent — one computer sending automatic click requests. Further more, if the advertisers products were offered for sale in only America, and huge lot of clicks were pouring in from China, one would suspect another bot at work. Sometimes rogue institutions set up a network of free internet surfers who are paid some negligible amount to click on an ad, usually this system is called an internet sweetshop.

Mobile Advertising
Mobile Advertising used to be a premium / elite business model meant only for big mobile sites until Admob joined and in its way it changed a lot of rules. Mobile advertising is at the moment crammed with enough competitive advertising networks like Buzzcity, InMobi, Quattro Wireless etc. Now considered a revolution, Admob was doubted by many internet backers for its feasibility and it fortunately proved them wrong. Even while every other technology blogger is writing stuff about Admob now, things were very different in the start with quite a few problems. Admob relied upon the user sent server data and many publishers tried to take the company for a ride, but they failed and still fail to do so. Fraudulent clicks are very much a reality even in the mobile web, sometimes even search engine crawlers add injury by following advertisement links and thus creating an atmosphere of fraudulent clicking.

Advertisement networks do not take responsibility of fraudulent clicks originating from a publisher site and mercilessly ban the publisher, so its unto the ad publisher to make sure that he / she secures his / her site against this act of cheat. Fraudulent clicks problem can be avoided by keeping in mind the following guidelines

1) Make sure to have a traffic analytic program in place on every page to detect who is accessing a page for innumerable amount of times for no reason at all.

2) Protect your dynamic content pages with an anti-ddos script and make sure that the access time is set to normal browsing time levels. When any bot tries to set up a fraudulent click action its ip range will get blocked.

3) Edit the .htaccess file to block all known visiting bad bots.

Follow the above explained simple steps / solutions and protect yourself from being a victim of fraudulent clicking done intentionally or unintentionally. Reasons for fraudulent clicking are most of the time either Greed or Vendetta. They are two problems which computers wont understand and will never will, solutions to these problems are a plenty but then the malicious applications too are plenty.

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