Airtel Nigeria makes mobile calling more affordable and Sparks a price war in call rates

Airtel Nigeria makes mobile calling more affordable and Sparks a price war in call rates

Airtel Nigeria makes mobile calling more affordable. Sparks a price-war in call rates with 2good offer. MTN Nigeria and Airtel might start locking horns earlier than expected.

Airtel finally fulfills its promise to roll out pocket-friendly call rates, below is the article that details the price-war revolution which Airtel has just triggered in Nigeria.

Airtel, the fifth largest mobile telecommunications operator in the world, has announced a new promotional offer on all calls after the first minute of the day at 20 kobo per second. In a release issued Wednesday, Airtel said the new rate would apply to all calls (on net and off net) for all local destinations and to the US.

According to the telecommunication firm, "The 2Good offer gives Airtel customers the much awaited 'Freedom' to make calls at just 20 kobo per second after the first minute in the day. For the first minute he pays 60 kobo per second and enjoys the benefits for all his calls in the rest of the day. He enjoys the freedom to make calls at this rate to any network in the country."

The 2Good offer, Airtel maintained, "also brings this same 'Freedom' to make calls at the same 60 kobo per second for the first minute in the day and 20 kobo per second thereafter to all his family and friends in the US."

Rajan Swaroop, Managing Director and Chief Executive Officer of Airtel Nigeria, said: "We launched the Airtel brand last month with the promise to deliver innovative, affordable and relevant solutions to 'bring freedom' to our customers. Our 2Good promotion demonstrates our commitment to live up to that promise.

According to him, "The new tariff offer from Airtel clearly lives up to the expectations of Nigerians and the challenge laid down recently by His Excellency, Dr. Goodluck Jonathan, President and Commander in Chief of the Federal Republic of Nigeria at the launch of the Airtel brand in Abuja, where he urged the company to make telecoms services more affordable for consumers.

"In addition, 2Good offers 20 free on net SMSes to every customer with only N100 recharge every month. Airtel customers just need to send *446# to experience 2Good for 30days.

"At Airtel, we are driven by our vision to be the most loved brand in daily lives of Nigerians. 2Good offers Freedom to our customers to make more calls to their loved ones. This is the first of the range of our exciting products, with superior network and service, which would redefine 'Freedom' to mobile communications for Nigeria" said Rajan Swaroop.

Airtel is the new brand name for the 16 Zain operations across Africa which were acquired by Airtel International in June 2010, with operations in Burkina Faso, Chad, Democratic Republic of the Congo, Republic of the Congo, Gabon, Ghana, Kenya, Malawi, Madagascar, Niger, Nigeria, Seychelles, Sierra Leone, Tanzania, Uganda and Zambia.

Given that MTN is present in Nigeria and it had junked Airtels bid to acquisition, it just may have angered the wrong set of people. Whatever happens now, Africa is set to enjoy cheaper call rates with better technology backing and service. It just might be a start for MTN to have bad days. The mobile phone network subscriber wins everything in the end.

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