Cost of value added mobile service payed by people around the world

Cost of value added mobile service payed by people around the world

The emergence of Value added services in countries like Indonesia, India, Nigeria, Kenya, Vietnam and so on. The pricing difference in the price structure compared with United Kingdom, United States, Canada and Australia.

The first decade of a new millennium is about to finish, and its high-time to look into what we achieved in these last 10 years. After the failed y2k frenzy, crazy prophecies we started a a new decade with a hope of peace, which lasted for only about 9 months after which the twin towers were brought down. It turned out as the most bloodiest, brutal and unstable decade ever recorded in the history. It was remarkable from other angles too. Like, the USA - the most powerful country, elected a racial minority leader i.e. Barack Obama and the biggest recession to hit the world after. Keeping world politics and events aside, the decade will be long known for the mobile revolution which it created. The change it brought in, can only be best described by a fact that in countries like India, Indonesia, Kenya and Nigeria - People may not have enough money to eat good food, but they surely have enough money to buy airtime / talktime on their mobiles.

Flowers and Chocolates used to be gifts preferred for gifting the celebrated, this trend has now changed in countries like Vietnam and Libya where gifts in the form of Technologically advanced mobile phones have become the preferred gifts. Mobile networks have expanded in developing countries at par with that of United States, United Kingdom, Canada and Australia. Kids in South Africa usually carry two mobiles nowadays and the demand for multi-sim cell phones has not gone down either in most developing nations.

With such a craze for mobile phones, it makes more sense to subscribe to a mobile network and use their services, especially when call rates, sms rates and data transfer (GPRS) rates have fallen so much. People from India and Nigeria are not just talking more on mobiles, they are spending their airtime credits on VAS i.e. Value Added Services too. The quality of service is almost equal to that of developed countries, but there is a difference in the price structure for their value added services.

Callertunez otherwise known as callertonez, ringtags, ringtagz, callertones, calling tones or calling tunes are the best example to portray the pricing structure followed by mobile networks in USA, UK, Canada, Australia, India, Indonesia, Nigeria and Kenya. A typical caller tune subscription will cost a user in developed country like USA something around 2 USD while the same service will be costing a maximum of 66 cents for a subscriber in India or Nigeria. The technology backing this service is mostly the same with just a small difference that the ones in Nigeria, India, Indonesia and Kenya have a larger variety of songs to choose from. When the technology is same then its very difficult to understand why cost of value added mobile service payed by people around the world is so very different. The economy and standard of living surely plays a factor to pricing but should the difference be so much? its unto the mobile subscriber to think about and work upon this price structure. Except for the discriminative pricing of services, mobile technologies have nothing else to be blamed about. As the world creates a flexible global market, these prices are sure to come down, till then its just a costly service to subscribe.

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